Effective Date: 1 August 2025
Last Updated: 1 August 2025
This Privacy Policy explains how Persona Pro ("we," "us," or "our") collects, uses, and protects your personal information when you use our website and services. We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR), UK Data Protection Act 2018, and relevant US privacy laws.
Company: Marclo Trading as Persona Pro
Address: Macclesfield Unite Kingdom
Email: [email protected]
Phone: 01625 326880
For GDPR purposes, we are the data controller for personal information we collect about you.
Account Information: Name, email address, phone number, business details
Payment Information: Billing address, payment method details (processed securely by third parties)
Communication Data: Messages, feedback, and correspondence with us
Business Information: Company details, marketing challenges, target audience information
Service-Specific Data: Information provided for persona development, questionnaire responses
Usage Data: How you interact with our website and services
Device Information: IP address, browser type, device type, operating system
Cookies and Tracking: See our Cookie Policy section below
Analytics Data: Website performance and user behavior metrics
Payment Processors: Transaction and billing information
Marketing Platforms: Email engagement and campaign performance data
Public Sources: Publicly available business information for research purposes
Deliver our persona research, courses, and related services
Process payments and manage your account
Provide customer support and technical assistance
Communicate about your services and account
Improve and develop our services
Conduct research and analytics
Ensure security and prevent fraud
Comply with legal obligations
Send newsletters and product updates (with your consent)
Provide relevant content and offers
Conduct market research and surveys
We process your personal data based on:
Contract Performance: To provide services you've purchased
Legitimate Interests: For business operations, security, and service improvement
Consent: For marketing communications and certain cookies
Legal Compliance: To meet regulatory and legal requirements
We do not sell, rent, or trade your personal information to third parties for their commercial purposes.
We may share information with trusted service providers who assist in:
Payment processing (Stripe, PayPal, etc.)
Email marketing (Mailchimp, ConvertKit, etc.)
Analytics and website optimization (Google Analytics, etc.)
Customer support tools
Cloud hosting and data storage
We may disclose information when required by law or to:
Comply with legal process or government requests
Enforce our terms and conditions
Protect our rights, safety, or property
Prevent fraud or security threats
In the event of a merger, acquisition, or sale, personal data may be transferred to the new entity, subject to the same privacy protections.
We retain personal information for as long as necessary to:
Provide our services and fulfill contractual obligations
Comply with legal and regulatory requirements
Resolve disputes and enforce our terms
Achieve legitimate business purposes
Typical retention periods:
Account Data: Duration of account plus 7 years for business records
Marketing Data: Until you unsubscribe or request deletion
Service Data: Duration of service provision plus reasonable period for potential claims
Payment Data: As required by financial regulations (typically 6-7 years)
If you are in the EU/EEA or UK, you have the following rights:
Request a copy of the personal data we hold about you
Receive your data in a portable format
Correct inaccurate or incomplete personal data
Update your information through your account or by contacting us
Request deletion of your personal data in certain circumstances
Note: We may need to retain some information for legal compliance
Request that we limit how we process your personal data
Object to processing based on legitimate interests
Unsubscribe from marketing communications at any time
Manage communication preferences in your account
You have the right to lodge a complaint with your local data protection authority.
To exercise your rights, contact us at: [[email protected]]
We may transfer personal data outside your country of residence. When we do:
We ensure appropriate safeguards are in place
We use Standard Contractual Clauses or other approved mechanisms
We comply with applicable data protection laws
We implement appropriate technical and organizational measures to protect your personal information, including:
Encryption of data in transit and at rest
Regular security assessments and updates
Access controls and authentication requirements
Staff training on data protection practices
Incident response procedures
Cookies are small data files stored on your device that help us improve your experience.
Essential Cookies: Required for website functionality
Analytics Cookies: Help us understand website usage
Marketing Cookies: Used for targeted advertising (with consent)
Preference Cookies: Remember your settings and preferences
You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.
We may use third-party services that set their own cookies, including:
Google Analytics (website analytics)
Facebook Pixel (advertising)
Payment processors (transaction processing)
Our services are not directed to children under 16 (or 13 in the US). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
If you are a California resident, you have additional rights under the California Consumer Privacy Act:
Right to know what personal information is collected
Right to delete personal information
Right to opt-out of the sale of personal information
Right to non-discrimination for exercising privacy rights
We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. We will:
Post the updated policy on our website
Notify you of material changes via email or website notice
Obtain consent where required by law
For privacy-related questions or to exercise your rights:
Email: [email protected]
Mail: Hordern farm Pottery, Macclesfied SK110AN
Phone: 01625326880
We will respond to valid requests within:
GDPR/UK: 30 days (extendable to 60 days for complex requests)
CCPA: 45 days (extendable to 90 days with notice)
We may require identity verification before processing certain requests to protect your personal information.
Processing is based on lawful bases under GDPR/UK GDPR
You may lodge complaints with your national supervisory authority
Cross-border transfers comply with adequacy decisions or appropriate safeguards
We comply with applicable state privacy laws including CCPA, CPRA, and emerging state regulations
We do not discriminate against users who exercise privacy rights
Persona Pro
As detailed above
This Privacy Policy is designed to be compliant with GDPR, UK Data Protection Act 2018, CCPA, and other applicable privacy laws. For specific legal questions about your situation, we recommend consulting with qualified legal counsel.