Terms and Conditions

Effective Date: 1 August 2024
Last Updated: 29 August 2025

1. Introduction

Welcome to Persona Pro. These Terms and Conditions ("Terms") govern your use of our website, products, and services operated by [Your Company Name] ("Company," "we," "us," or "our").

By accessing or using our services, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use our services.

2. Definitions

  • "Services" means all products and services offered by Persona Pro, including but not limited to the Persona Profit Engine Guide, Persona Pro Documents, copywriting services, AI content bots, courses, and related materials

  • "User," "you," or "your" refers to the individual or entity using our services

  • "Content" means all text, graphics, images, music, software, audio, video, information, and other materials

  • "Account" means the account you create to access our services

3. Acceptance of Terms

These Terms constitute a legally binding agreement between you and Persona Pro. By using our services, you confirm that:

  • You are at least 18 years old or have reached the age of majority in your jurisdiction

  • You have the legal capacity to enter into this agreement

  • You will comply with all applicable laws and regulations

4. Description of Services

Persona Pro provides marketing psychology services including:

  • Customer persona research and development

  • Marketing psychology training and courses

  • Custom copywriting services based on persona insights

  • AI-powered content creation tools and bots

  • Business psychology consultation services

  • Digital products and educational materials

5. User Accounts and Registration

5.1 Account Creation

To access certain services, you may need to create an account. You agree to:

  • Provide accurate, current, and complete information

  • Maintain and update your information as needed

  • Keep your login credentials secure and confidential

  • Notify us immediately of any unauthorized access

5.2 Account Responsibility

You are responsible for all activities that occur under your account. We are not liable for any loss or damage arising from unauthorized use of your account.

6. Payment Terms and Billing

6.1 Pricing

Current pricing for our services is displayed on our website. Prices are subject to change with notice.

6.2 Payment Processing

Payments are processed through secure third-party payment processors. By providing payment information, you authorize us to charge the applicable fees.

6.3 Refund Policy

  • Digital Products: 30-day money-back guarantee for courses and digital products

  • Done-for-You Services: Satisfaction guarantee with revision opportunities

  • Subscription Services: Cancel anytime; no refunds for partial months

  • Refund requests must be submitted in writing to [support email]

6.4 Late Payments

For invoiced services, payments are due within 30 days. Late fees may apply for overdue accounts.

7. Intellectual Property Rights

7.1 Our Content

All content, trademarks, logos, and intellectual property on our website and in our services remain our exclusive property or that of our licensors.

7.2 Limited License

We grant you a limited, non-exclusive, non-transferable license to use our services for your internal business purposes only.

7.3 User-Generated Content

You retain ownership of content you provide to us but grant us a license to use it for service delivery and improvement purposes.

7.4 Restrictions

You may not:

  • Reproduce, distribute, or create derivative works from our content

  • Reverse engineer or attempt to extract proprietary methodologies

  • Share login credentials or access with unauthorized parties

  • Use our services for competitive intelligence purposes

8. Prohibited Uses

You agree not to use our services to:

  • Violate any applicable laws or regulations

  • Infringe on intellectual property rights

  • Transmit harmful, threatening, or offensive content

  • Engage in fraudulent or deceptive practices

  • Spam or send unsolicited communications

  • Interfere with service operation or security

9. Privacy and Data Protection

Your privacy is important to us. Our Privacy Policy, incorporated by reference, explains how we collect, use, and protect your information in compliance with GDPR and applicable data protection laws.

10. Service Availability and Modifications

10.1 Service Changes

We reserve the right to modify, suspend, or discontinue services with reasonable notice.

10.2 Maintenance

We may perform scheduled maintenance that temporarily affects service availability.

11. Disclaimers and Limitations

11.1 Service Disclaimer

Our services are provided "as is" without warranties of any kind. We do not guarantee specific business results or outcomes.

11.2 Results Disclaimer

While we provide evidence-based marketing psychology strategies, individual results may vary. Success depends on various factors including implementation, market conditions, and business execution.

11.3 Limitation of Liability

To the maximum extent permitted by law, our total liability shall not exceed the amount you paid for the specific service giving rise to the claim.

12. Indemnification

You agree to indemnify and hold us harmless from any claims, damages, or expenses arising from your use of our services or violation of these Terms.

13. Termination

13.1 Termination Rights

Either party may terminate this agreement at any time with notice.

13.2 Effect of Termination

Upon termination:

  • Your access to services will cease

  • Outstanding payments become immediately due

  • Certain provisions will survive termination

14. Dispute Resolution

14.1 Governing Law

These Terms are governed by:

  • UK Users: English law

  • US Users: Laws of [Your State]

  • Other Users: English law

14.2 Dispute Resolution Process

We encourage resolving disputes through direct communication first. If necessary:

  • UK/EU Users: Disputes may be resolved through mediation or UK courts

  • US Users: Binding arbitration in accordance with [Arbitration Rules]

15. Force Majeure

We are not liable for delays or failures due to circumstances beyond our reasonable control, including natural disasters, pandemics, or government actions.

16. Severability

If any provision of these Terms is found unenforceable, the remaining provisions will continue in full force and effect.

17. Updates to Terms

We may update these Terms periodically. Continued use of our services constitutes acceptance of modified Terms. Material changes will be communicated with reasonable notice.

18. Contact Information

For questions about these Terms, contact us at:

Email: [[email protected]]
Address: Macclesfield SK11 0AN
Phone: 01625 326 880

19. Additional Provisions

19.1 Assignment

You may not assign your rights under these Terms without our written consent.

19.2 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Persona Pro.

19.3 Waiver

Our failure to enforce any provision does not constitute a waiver of that provision.


By using Persona Pro services, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.